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Patents, brands & pop culture

Taylor Swift on world tour
Seven brands and the "Taylor's version"

Born in 1989, the artist is considered one of the most successful singers of our time. Swift's fans have allegedly triggered earthquakes, the economy is experiencing "Swift effects" and the singer is now worth billions. Swift owes this not least to a clever property rights strategy.

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Paul McCartney
The Beatle and his bass

Paul McCartney is - it is just that simple - the greatest musical genius of the pop age. We have a look at the Beatle, his bass and his brands and patents.

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Well protected
Barbie, Ken and the upright stand

Strictly speaking, at 64 years old, she would be a woman on the verge of retirement. But Barbie does not age, because she is a doll turned dream that was presented at the American Toy Fair in New York City on March 9, 1959. And she is subject to the spirit of the times: so not only did her outer appearance change - her figure got slightly wider hips and also feet for flat shoes, in the meantime she was also a scientist and a pilot.

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Jimi Hendrix's 80th birthday
The wild guitar god: virtuoso, innovator, brand

He was probably the most influential guitarist of all times: Jimi Hendrix, who would have celebrated his 80th birthday on November 27, 2022. Nobody played the electric guitar as innovative and revolutionary as he did. That's why Hendrix is still regularly voted the best guitarist of all times in various polls.

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75th birthday: Arnold Schwarzenegger
The muscle-packed boy from Styria, or: The Terminator and the brands

Arnold Schwarzenegger can look back on a fairytale life story, a story of the rise of an ambitious lad from the Styrian province to a world star. Few people embody the proverbial "American dream" like he does.

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May, Mercury & Queen
A band with many talents

Freddie Mercury is considered one of the greatest rock singers of all time. Brian May is a much-admired guitarist. But the two rock stars have quite a few other talents. In honour of Dr May, who celebrates his 75th birthday on 19 July, we have a look at the versatile band Queen and the IP Rights around it.

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Jim Morrison's 50th anniversary of death
Storm rider

It's been half a century since one of rock'n roll's greatest icons died. The self-destructive poet, who was found dead on 3 July 1971, shaped the "Doors" as a singer and songwriter, one of the most influential bands of their time and also one of the first to work with a fixed logo, which was later protected as a word-picture trademark.

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William Shatner's 90th birthday
Happy birthday, Captain Kirk!

He boldly went where no man had gone before: Captain Kirk of the starship „Enterprise". Now he is turning 90. No, not the captain, who, according to "Star Trek" mythology, will not be born until 2233. The jubilarian is the actor William Shatner, born on 22 March 1931 in Montreal, Canada.

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Bob Dylan turns 80
The knock on the doors of heaven

Arguably the most influential songwriter of all time is now turning 80. He began as an traditional American folk singer, then wrote hundreds of songs, many of which are now among the best known in the world. Above all, he created lyrics of a unique poetic quality that earned him the Nobel Prize for Literature.

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Beatles CD-Cover

The Beatles
Beatles, brands and apples

More than 50 years ago the biggest band of all times broke up: The Beatles. The end of the commercially most successful and artistically most influential rock band ever came rather quietly, but the ensuing legal disputes lasted für decades.

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Last updated: 26 July 2024