Santa Claus patents, brands, designs



Christmas time and IP

Actually, it's a rather tricky matter: Santa Claus, Saint Nicholas, Heiliger Nikolaus, Sinterclaas, Père Noël, Weihnachtsmann, Joulupukki - who actually is it who brings us presents? And when? About the metamorphoses of a legendary figure - and the intellectual property rights around it.

In early Christian times there was a bishop in Myra (today Demre, Turkey) called Nicholas. Probably even several of them, which later on were merged into a single saint by tradition. St. Nicholas is one of the most important saints of the Catholic and especially the Orthodox Church; he is the patron saint of the Russians. Almost nothing is known about the historical Bishop Nicholas, except that he probably lived sometime between 270 and 365 and most probably died on a December 6.

St. Nicholas once brought gold nuggets

Deleted brand DE 398430977

Deleted brand DE 398430977

As befits a saint, various miracles and good deeds are attributed to Nicholas. For example, he is said to have blessed three poor virgins with a lump of gold each at night and thus saved them from slipping into the slippery slope (St. Nicholas is also the patron saint of prostitutes). This is the origin of the Christian tradition that St. Nicholas brings his gifts overnight.

In joyful anticipation, therefore, containers are set up on the eve of St. Nicholas' Day for the gifts. Once these were paper boats, because St. Nicholas is also the patron saint of sailors, since he is said to have saved three sailors from a storm. The St. Nicholas boat was later replaced by shoes or stockings, which children put in front of the door or hang on the fireplace mantelpiece. At night the saint then filled them with "apple, nut and almond kernel" or other good gifts.

Night of presents postponed

Word/figurative brand DE 611100

Word/figurative mark DE 611100

Originally, St. Nicholas' Day on 6th December was the day of the big presents, not Christmas. In some countries this is still the case. In the age of the Reformation, however, this changed in many places: Martin Luther was suspicious of the veneration of saints; he put Christ in the center and the giving of presents shifted to Christmas Eve. In time, this developed into the idea of a „Christkind“ bringing the gifts.



But St. Nicholas made a comeback in the 19th century - mutated into Santa Claus. The song "Morgen kommt der Weihnachtsmann", written in 1835 by Hoffmann von Fallersleben, made him especially popular in Germany.

Today we imagine Santa Claus as an overweight older man with a red suit, white beard and a pointed cap. This has little to do with the bishop's costume of St. Nicholas with crozier and mitre. Where does that come from? In short, it is the American in Santa Claus. The tradition of Santa Claus came in the person of the Dutch "Sinterklaas" to "New Amsterdam", which is today's New York. The "Sinterklaas" and "Saint Nicholas" became the anglicised "Santa Claus". In the Anglo-American world, the giving of presents does not take place on Christmas Eve, but on the morning of Christmas Day, because Santa Claus brings the presents during the night.

How "Santa Claus" was defined



The anonymous American poem "'Twas the Night before Christmas" ("A Visit from St. Nicholas") from 1823, which today is mostly attributed to Clement C. Moore, was a formative influence on the presentation of his appearance. Here "St. Nick" is described as a "jolly old elf" with round cheeks and a right jolly old belly ("He was chubby and plump, a right jolly old elf"), a red nose, long white beard and a pipe. Also his sled with eight named reindeers appears here for the first time.

"Santa´s" creator

Santa Claus, drawing by Thomas Nast, 1881

Santa Claus, drawing by Thomas Nast, 1881

"Santa's" description in this enormously popular poem was translated by the German-born caricaturist Thomas Nast (1840-1902) into drawings that first appeared in the Christmas issue of the magazine "Harper's Weekly" of 1862. In the following years, Nast, who is considered the father of political caricature in America, returned to the subject time and again. He created the Santa Claus image that is predominant today.

It is often claimed that the modern Santa Claus is actually an invention of a lemonade maker. In fact, the advertising campaigns of the Coca-Cola Company with the red-dressed, chubby-cheeked "Santa" from 1931 onwards did much to spread his image - smoothed and standardized - around the world. The company holds the rights to a corresponding picture trademark (EM002996502, registered in 2003).

Claus' commercialization

Word/figurative mark  DE 302012007371

Word/figurative mark DE302012007371

Since then, there has always been a quiff of commerce around Santa Claus. Santa Claus/St. Nicholas is used for quite a lot of brands:
For example, a spirits manufacturer has secured "St. Nikolaus" as a word mark (DE2913462; for Nice class 33, spirits). The company has also registered the word/picture trademark "Fein & Rein - Die Garantie für diesen echten St. Nikolaus" (DE886795) and holds the rights to a St. Nikolaus liqueur emblem (word/picture trademark DE611100).
A brewery has also had "St. Nikolaus" registered as a word mark for the corresponding Nice class (DE2010932), as has "St. Nikolaus Bräu", registered back in 1930 (DE422473).
To stick with the drinks: There is also the trademark "St. Nikolaus Quelle Die Mineralwassermanufaktur" (DE3020110380074, DE3020161056843). And for tea, the trademark "Santa Claus" was registered in Germany (DE398403945).

Tomorrow, kids!

EM02996502, word/figurative mark registered by Coca-Cola Company

EM02996502, word/figurative mark registered by Coca-Cola Company

As "Official Partner of Santa Claus" a coffee roaster presents itself by means of an appropriate word mark (DE306573474). "Santa Claus in town“ was registered by a German supermarket chain as word/figurative mark (DE3020120073719).
A chocolate manufacturer has registered a word/picture trademark with its logo and the slogan "We believe in Santa Claus"(DE3020170130635).
Even his facial hair is apparently interesting in terms of IP protection: There is the word mark "Weihnachtsmann Bart (Santa Claus Beard)"(DE3020172143203)- for cotton candy (Nice class 30). However, the application for "Santa Claus" as a word mark was rejected in 2000 (AZ300236883/DE).
On the other hand, the word-picture mark "Nikolaus von Myra" (DE3020161089318), which the Catholic Youth Welfare Service of the Diocese of Augsburg has registered, refers to the roots of the saint; in addition, a further picture mark "St. Nikolaus", which it has registered for relevant Nice classes (41, 43, 45)(DE302016111131).

Where does Santa Claus live?

EM 001650142

Finland is "Santa Claus Land" (EM 001650142)

He drives a reindeer sleigh and comes through the chimney, that much is known. But where does Santa Claus actually live? In the Anglo-American cultural circle it is common sense that Santa Claus lives at the North Pole (by the way, this also goes back to Nast). In Scandinavia, opinions are divided: Swedes locate his home in Dalarna, Danes in Greenland.

The Finns know it exactly: The Joulupukki, as they call him, lives in Lapland, more precisely in Rovaniemi. At least there are several trademark registrations that claim this: "The Official Hometown of Santa Claus" was registered by this city as a word Trademark (EM008183535). Rovaniemi is also home to "The official airport of Santa Claus" (word/figurative mark EM000272047). There is also a "Santa Park" (DE3020160282106, EM012523999) and a "Santa Claus Akatemia" (EM018002398).

Alternative facts: According to some Finnish children's books, Santa Claus lives in the mountain Korvatunturi.

Is Santa Claus a Finn?

EM 011443744

Segment of EM011443744

All of Finland sees itself as "Santa Claus Land", as EM001650142 states (see also EM015363617, 018064852 and 018131027). Here you can also find "Santa Claus' Main Post Office Arctic Circle Finland" (a word/figurative trademark of the Finnish Post, EM011443744).

And of course Santa also has his office in Finland: "Santa Claus' Office Arctic Circle Finland" was registered by the company Lapland Safaris as word/figurative mark EM017558529. Even for his reindeer the Finns secured themselves a brand (EM017966227).

In order to distinguish themselves from any other "official" Santas, there is also the word-picture mark "The official Santa Claus of the Arctic Circle" (EM014557731).

Living in the kingdom of heaven

In competition to it there is also a German brand "Dorf vom Weihnachtsmann (village of Santa Claus" (DE3020140221012). But were ist located? Is it at Himmelreich (Kingdom of Heaven) near Hannover? Or Himmelreich near Höllental in the Black Forest? Himmelstadt near Würzburg? Himmelpfort in Brandenburg, north of Berlin? Himmelpforten near Stade? If you put one of these addresses on your letter to Santa Claus, you have a good chance of getting a reply- thanks to the local Christmas post offices... Alternatively, you can write to the Christkind at Christkindl post office, a district of Steyr in Austria.

Santa and the inventors



Santa Claus is also a source of inspiration for inventors: Every year, there is an abundance of new designs and developments around the lucrative Christmas marketing. A few examples, right through the years:

A toy monorail, which is attached to the trunk, lets Santa's sleigh whizz halfway around the Christmas tree ( pdf-Datei DE4445708A1).
Santa does not move on rails but on a rope in pdf-Datei US5743781 from 1996: "Ornamental toy capable of running up and down" features a Santa Claus figure climbing up and down on a string.
"Animated display device" from 1956 turns Santa and his sleigh and reindeer into high-wire artists: Gearwheeled, the team whizzes along on a wide-spun line ( pdf-Datei US2787088A).

Clink, little bell



"Disappearing Santa in chimney" from 1960 is a smart decoration idea: Santa Claus emerges from the chimney by means of a sliding mechanism and disappears back into it ( pdf-Datei US3159935).

A bell ringing Santa Claus was applied for as a patent in 1950: "Electrically operated bell ringing decorative device" ( pdf-Datei US2716745). Santa's arm seems to pull on the bell string in this carillon.

pdf-Datei US6210250B1 follows a similar idea: In this 1999 application, the bells are missing, but there is music and a moving Santa Claus: "Musical ornament having concealable and movable figurine" - a small Christmas tree opens, Santa Claus appears and spins around, seasonal music plays along - actually a classical carillon, only the music comes from the tape.

Santa trap



A patent application for a "Santa Claus Detector" was filed in 1994: It is supposed to report when Santa Claus comes climbing through the chimney. The stockings, which the children have hung on the chimney in joyful anticipation, then start to glow ( pdf-Datei US5523741A).

In addition, a kit to simulate a nocturnal visit by Santa Claus was registered in 2005 ( pdf-Datei US2006/0116049A1): The children find (besides gifts) a handwritten greeting card, the hoof print of a reindeer or Santa's sled driver's license.

Designer Santa



In addition to the numerous technical devices for entertainment purposes, there is a wealth of seasonal decorative items, some of which have been registered as designs.

For example, noodles in the shape of Santa Claus (M9704954-0007), metal hangers (40206635-0003), tableware decoration (40302818-0001) or specially designed decorative figures (e.g. 40400821-0001, 40307853-0001).

In the course of time, a large number of design patents have been registered in the USA: Santa in Golf ball look ( pdf-Datei US311045S), Santa sleeping in bed ( pdf-Datei US360165S), Santa in the bathtub ( pdf-Datei US372207S) or a soap-blowing Santa ( pdf-Datei US393017S), just to name a few of very many.

Registered design 040082100101

Registered design 040082100101

There are covers for hollow chocolate figures in Santa look( pdf-Datei US3821423A) or hair ornaments with Santa face, where the hair plait then forms Santa's beard; a nice optical gag ( pdf-Datei US5097854A).

Fresh ideas from Far East



Similar to Halloween, it can also be observed for Christmas that in recent years most IP applications for corresponding decorative articles originate from China, where these festivities actually have no traditional roots whatsoever (see e.g. pdf-Datei CN207371106U).

So the bishop from Myra has undergone many metamorphoses over the years. But whether St. Nicholas, Santa Claus, Weihnachtsmann, Joulupukki or the Christkind brings the presents - and whether this takes place on December 6th or 24th - the important thing is that there is a healthy, peaceful family celebration - especially in this wicked second pandemic winter!

Text: Dr. Jan Björn Potthast; Pictures: DPMAregister, DEPATISnet, Thomas Nast / Public domain, via Wikimedia Commons

Last updated: 22 June 2023