Why IP rights?
Why intellectual property protection is important
According to the SME Scoreboard 2016 (EUIPO study on intellectual property), only nine percent of all SMEs protect their intellectual property. Why is that so? The Fraunhofer Institute for Industrial Engineering IAO provides an answer: The study Professionelles Patentmanagement für kleine und mittlere Unternehmen in Baden-Württemberg (2,36 MB) (in German) (Stuttgart 2015) explains the reasons why SMEs tend to react rather cautiously when it comes to securing industrial property rights. Above all, it is a lack of knowledge that becomes a problem. Companies seem to have too little information on industrial property rights and hardly know how to obtain advice and support. In addition, they often fear that costs will be high and that obtaining IP protection will tie up many staff resources without even knowing what the actual costs and work involved would be.
In fact, expenditure on IP rights is much lower than expected. The amount of work involved is also moderate - provided you know how it is done.
Intellectual property - enormous economic potential
Identify your intellectual property and use it strategically!
Registered IP rights protect against loss and copying
Global trade, the Internet and permanent technological innovation also facilitate and accelerate piracy and counterfeiting. Protect your intellectual property in international competition and in times of "4IR" (4th Industrial Revolution).
IP rights reduce the risk of cease-and-desist letters
Coming to grips with registered IP rights and the precise definition of your own IP claims reduce the risk of infringing the rights of third parties. A good search provides a valuable overview. This overview helps you to differentiate yourself from your existing competitors and stake out new “claims” for innovations.
IP rights increase the value of a company
Patents, trade marks and the like make a company more valuable. IP rights further increase the value of the company. That is why intellectual property is part of your company's assets.
IP rights are good for your image
Registered IP rights stand for innovations. Secured intellectual property strengthens a company's reputation and thus has an advertising function and a positive influence on sales. Boost the reputation of your company.
IP rights secure the return on investment for financing research and development (R&D)
The more research & development a company conducts, the more important it becomes to protect the results. Anyone who invests in intellectual property should also protect it to be secure and benefit from it. Even if you do not want to market it yourself, you can generate revenue from licensing fees.
IP rights ensure exclusivity
IP rights may allow you to set up barriers to competitors or even prevent them altogether from putting a product on the market.
IP rights open the door to international markets
You can also protect your intellectual property abroad. In times of globalisation, e-commerce and 4IR, targeted protection on international markets is absolutely essential.
Last updated: 19/07/19